Reimagined Look and Feel Exemplify Next Chapter in Brand Evolution, CEO to Spotlight the Change at ITB Berlin This Week
PRESS CONTACT: LoAnn Halden Vice President – Communications, IGLTA (954) 630-1637 x 714 +44 (0) 7757 245 430 loann.halden@iglta.org
FORT LAUDERDALE, FL (5 March 2019) — The International LGBTQ+ Travel Association (IGLTA) has just unveiled a fresh visual identity of its core brand elements across its website, mobile site, emails and social media channels. Reflecting the growth and evolution as the global leader in advancing LGBTQ+ travel, the bold and vibrant redesigned logo celebrates the breadth of services and inclusive experiences that IGLTA members offer to travelers. IGLTA President/CEO John Tanzella will discuss the association’s evolution at ITB Berlin, the world’s largest travel trade event, on 8 March.
With creative direction from IGLTA, the design team at R&R Partners was challenged to produce a visual identity that condensed IGLTA’s mission into a single image, representing the most comprehensive brand update since the association was founded in 1983. The rainbow palette of the new logo symbolizes diversity and inclusivity; but it’s also modern, with its own color spectrum. The IGLTA name is still present—yet the image can stand alone as a multicolored globe, surrounded by icons of discovery and adventure. The new logo extends to the philanthropic IGLTA Foundation as well.
"We are excited to share our new branding as one of many parts of our transformation, highlighting the foundation IGLTA was created on while showcasing the evolution of the association," said John Tanzella, IGLTA President/CEO. “Our refreshed logo and streamlined brand architecture convey the continuing evolution and growth of LGBTQ+ tourism, and proudly displays the characteristics we want to communicate to travelers and the industry at large.
“Even though our logo is changing, we are staying true to our purpose and dedication to LGBTQ+ inclusion,” continued Tanzella. “What we stand for, providing travel resources while continuously working to promote equality and safety within the LGBTQ+ travel community, will never change.” Presentation at ITB Berlin: What: The Evolution of IGLTA & LGBTQ+ Travel Who: IGLTA President/CEO John Tanzella When: Friday, 8 March, 10:30am-11am Where: LGBTQ+ Travel Pavilion, Messe Berlin, Hall 21b (IGLTA stand 215c)
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ABOUT IGLTA The International LGBTQ+ Association is the global leader in advancing LGBTQ+ travel and a proud Affiliate Member of the United Nations World Tourism Organization. IGLTA’s mission is to provide information and resources for LGBTQ+ travelers and expand LGBTQ+ tourism globally by demonstrating its significant social and economic impact. The association also is a proud supporter of ECPAT’s Tourism Child Protection Code of Conduct to prevent child exploitation. IGLTA membership includes LGBTQ+ and LGBTQ+ welcoming accommodations, destinations, service providers, travel agents, tour operators, events and travel media in more than 80 countries. The IGLTA Annual Global Convention, the premier educational and networking event for the global LGBTQ+ tourism industry, takes place in New York City, 24-27 April 2019. For more information: iglta.org or iglta.org/convention and follow us on Facebook, Twitter and Instagram @iglta.