Secretary of Tourism Miguel Torruco Marques signed an agreement that seeks to place Mexico as an inclusive destination within the LGBTQ+ segment
Within the 53rd edition of the ITB international travel trade show in Berlin, Germany, the International LGBTQ+ Travel Association (IGLTA) and Queer Destinations (QD) signed a Letter of Intent with Miguel Torruco Márques, Mexico’s Secretary of Tourism, in which they express their mutual interest to join efforts for the promotion of tourism in Mexico within the lesbian, gay, bisexual, transgender and queer (LGBTQ+) community segment.
In the signing of this letter of intent, the Secretary of Tourism, Miguel Torruco Marques, recognized the importance and potential of this market for the development of tourism in the country over the coming years.
“Mexico's diverse destinations present a wealth of opportunities for travelers, so we are pleased that the government is strengthening its commitment to helping LGBTQ+ travelers feel safe and welcome to explore its many charms," said John Tanzella, IGLTA President/CEO. "We look forward to a successful partnership that grows and enhances tourism throughout this beautiful country."
IGLTA will provide its proven experience in the development of this market in other countries and will make available best practices so that destinations and service providers will attract the greatest number of tourists.
"The promotion of Mexico as a friendly destination is key, both for the economic development of the country and for the advancement toward a society full of diversity and tolerance. We are very excited to be part of the tourism plans announced by the Government of Mexico for the coming years," said Oriol Pamies, CEO of Queer Destinations.
The execution of this Letter of Intent is given in the context of the cooperation proposed by SECTUR so that international organizations, the private sector and tourist destinations work in coordination to position Mexico as a competitive and cutting-edge tourism power.
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The International LGBTQ+ Association is the global leader in advancing LGBTQ+ travel and a proud Affiliate Member of the United Nations World Tourism Organization. IGLTA’s mission is to provide information and resources for LGBTQ+ travelers and expand LGBTQ+ tourism globally by demonstrating its significant social and economic impact. The association also is a proud supporter of ECPAT’s Tourism Child Protection Code of Conduct to prevent child exploitation. IGLTA membership includes LGBTQ+ and LGBTQ+ welcoming accommodations, destinations, service providers, travel agents, tour operators, events and travel media in more than 80 countries. The IGLTA Annual Global Convention, the premier educational and networking event for the global LGBTQ+ tourism industry, takes place in New York City, 24-27 April 2019. For more information: iglta.org or iglta.org/convention and follow us on Facebook, Twitter and Instagram @iglta.
Queer Destinations is a company specializing in tourism promotion for the LGBTQ+ segment and an affiliated member of IGLTA. Among other activities, it is dedicated to developing and improving the offer of tourist destinations and products adapted to the needs of the LGBTQ+ market, through advisory strategies, training, digital marketing, communication and public relations. For more information visit: www.queerdestinations.com, Facebook: Queer Destinations, Instagram: @queerdestinations