IGLTA Consumer Outreach Opportunities
Take Advantage of IGLTA's Consumer Marketing & Outreach Program
As a response to our members’ desire to have more opportunities to reach consumers directly, we will be launching a series of consumer-focused programs and member benefits.
IGLTA currently reaches many LGBTQ travelers via our digital platforms. Through our website, consumer email list and social media channels, we already more than 100,000 consumers monthly. We plan to not only increase this reach but also to develop new programs, initiatives and member benefits that will help our member businesses reach more LGBTQ travelers through the IGLTA network.
You can access additional information on all of IGLTA's Consumer Outreach & Marketing Programs below. Be sure to check this page frequently as we will periodically update this information as we roll out new programs and opportunities for members.
- Website Profile
IGLTA members have the ability to create a dynamic profile on the IGLTA website with business descriptions, photos and social media links. Be sure to keep your profile up-to-date because we use this information when we promote your products and services via our digital channels. You can also associate your business with multiple countries in your profile, which will allow your business to be displayed in more relevant places on the IGLTA website. The Multiple Location option is meant to show travelers the places where you operate. For more information and assistance on creating and updating your profile, please review this blog post or contact our membership department. You can also click here to download the Quality Guidelines for creating your website profile. Creating a business profile does not incur additional costs and is included in your annual membership fee.
- Events, Tours & Specials
IGLTA members have the ability to post events, tours and/or specials related to their business products and services on the IGLTA website. Members are encouraged to take advantage of these listings as they feed our consumer promotions via our consumer newsletter and social media campaigns. All events, tours and specials are also listed individually on the IGLTA homepage as well as linked from the top navigation bar on the website. For more information and assistance on creating and updating events, tours or specials, please review this blog post or contact our membership department. You can also click here to download the Quality Guidelines for creating events, tours or specials on the IGLTA website. Posting Events, Tours and Specials does not incur additional costs and is included in your annual membership fee.
- Social Media Channels
IGLTA publishes daily posts to several consumer-focused social media channels including Facebook, Twitter and Instagram. We use these platforms to share useful travel information as well as promote our members products and services. If you're interested in learning more, please contact our consumer marketing department for more information. Getting featured on our social media channels does not incur additional costs and is included in your annual membership fee.
- Consumer Newsletter
IGLTA publishes a 2x monthly travel newsletter, which provides interesting and useful travel content, stories, events, tours, specials and news, which is sent to our consumer mailing list. Our mailing list currently reaches 35,000 subscribers and we continue to grow that number through a series of consumer promotions and trip giveaways.
Click here to view all past issues of the travel newsletter or click here to sign up for the newsletter. If you're interested in learning more, please contact our consumer marketing department for more information. Getting featured in the consumer newsletter does not incur additional costs and is included in your annual membership fee.
- IGLTA Logo
IGLTA members have the ability to use the IGLTA logo in both print and online marketing materials. As part of IGLTA's commitment to consumer marketing, we will be launching a series of branding campaigns, which will further add value to the IGLTA name, in an effort for the logo to be recognized globally by LGBTQ travelers. Click here to view and download the logos. Use of the IGLTA logo does not incur additional costs and is included in your annual membership fee.
- Travel Blog
The IGLTA Travel Blog is an opportunity for you to share your travel expertise with global LGBTQ travelers. All IGLTA members in good standing are welcome to submit posts. These blog posts should be written with a specific audience in mind – the LGBTQ traveler who is interested in reading about various travel opportunities, destinations, events, products and/or services. We are always looking for members to interview, share insights about their destination, provide great travel tips and more. If you’re interested in contributing to the IGLTA Travel Blog, please contact our consumer marketing department for more information. Click here to download the guidelines for submitting a blog post. Submitting a travel blog does not incur additional costs and is included in your annual membership fee.
- Travel Chatbot
IGLTA has developed an LGBTQ travel chatbot to assist travelers in planning their trip. The chatbot resides within Facebook Messenger and is available on desktop, tablet or smartphone. The LGBTQ travel chatbot not only provides insight for travelers who know where they want to go but also provides inspiration and recommendations for those who aren’t quite sure where to go next.
IGLTA members can post events, tours and specials on the IGLTA website, which further increases exposure via the chatbot. Once these are listed, they not only appear individually on the IGLTA website, but also in several places within the chatbot discovery platform including destination specific searches and through the Inspire Me function in the chatbot. In some cases, the member profile may also be featured so you’ll want to make sure your business profile is updated.
To see the IGLTA travel chatbot live, go to the IGLTA website and look for the pop up in the bottom right corner of the page or go directly to Facebook Messenger to begin exploring. For more information and assistance in getting featured in the chatbot, please review this blog post or contact our membership department for support. Getting featured in the travel chatbot does not incur additional costs and is included in your annual membership fee.
- Enhanced Marketing Tools (B2B & B2C)
IGLTA members have access to direct consumer marketing tools to target LGBTQ travelers such as e-blasts, social media packages, newsletter sponsorships and web banners. Additional information on these marketing tools can be found here. For more information or assistance in accessing enhanced marketing tools, please contact our consumer marketing department. Access to enhanced consumer marketing tools will incur a fee in addition to your annual membership. Pricing depends on the package size and audience size required.
To keep our members updated with the various elements of our consumer outreach plan, we will be publishing a series of articles outlining the details of each program, the expected timing and a guide on how members can get more involved and participate in the various programs. Some benefits and consumer exposure will be offered to member businesses automatically, while others will be done on an opt-in basis. We will publish this communication series on the IGLTA Business Blog but will also share those updates in our weekly eNewsletter and via our B2B-focused social media channels on Facebook and LinkedIn.