Los Angeles Tourism & Convention Board
Don Skeoch is Chief Marketing Officer for the Los Angeles Tourism & Convention Board, the organization responsible for marketing and promoting Los Angeles as a top global destination for leisure and business travel. In 2016, Los Angeles welcomed a record 47.4 million visitors, making it one of the most visited destinations in the world. Los Angeles is projected to have another record year in 2017, with approximately 49 million visitors.
Renowned both nationally and internationally as a global brand marketer and strategist, Skeoch leads L.A. Tourism's global brand strategy, market-growth and innovation initiatives, as well as the global marketing and communications functions. He oversees offices and representation in 12 countries including the U.S., the U.K., Germany, China, Japan, S. Korea, India, Mexico, Australia, Brazil, Gulf/Middle East, Scandanvia, and Canada.
Skeoch is a member of the U.S. Tourism Marketing Advisory Board (BrandUSA), the California Tourism Marketing Advisory Board as well as a former Executive Board member of the San Francisco Travel Association. He also is an Executive Board member of LA's largest non-profit law firm, Levitt & Quinn Family Law Center, which provides legal services to the working poor.