COMPANIES THAT RESPECT AND VALUE THE DIVERSITY OF THEIR CONSUMERS FIND POTENTIAL CUSTOMERS INTERESTED AND WILLING TO REMAIN LOYAL AND LISTEN TO WHAT THEY HAVE TO SAY. BRAZIL IS ONE OF THE STARS ON THE GLOBAL LGBTQI + TOURIST MAP! That is why we present “MÁS” our special seal to take care of this special market and public! LGBTQI + tourism is an attractive and growing market. In Brazil, the opportunities to explore this niche are diverse and, therefore, it is important that companies know it well and are prepared to serve and work with this public.  Brazil is considered the country with the greatest potential for the development of this segment in all of Latin America. This can be confirmed through events that have gained more visibility and attracted more and more tourists from different countries. The LGBTQI + Pride Parade in São Paulo is considered one of the largest in the world. In addition to this, other national holidays: San Island Weekend, in Bahia, which brings together some 4,000 people; Miss Brasil Gay, which takes place every year in MG; Hell & Heaven, the largest electronic music festival in Brazil aimed at gay audiences. In general, they are more demanding when looking for some type of service and / or product. Some specific business models can be developed to meet the preferences of the LGBT public with quality, such as: honeymoon trips, sea cruises, parades and theme parties; events, sport. Weddings x Tourist market -A 45% increase. Most of these marriages it happened between couples with an average age of 25 to 34 years. In this scenario, various opportunities arise. Honeymoon Trip: The company responsible for planning a honeymoon trip should consider which destination