Since Virgin Atlantic launched, it’s held the imagination of the travelling public
When we first started flying in 1984, the world was changing rapidly. The airline world hadn’t changed much at all and there wasn’t much choice, each country only had its state-owned legacy airline. Expensive, with little emphasis on the customers’ needs, if you needed to get somewhere, you only had one airline to choose from. And what a dull, grey experience that was.
The time was right for someone to come in and shake things up. And did we ever. Richard Branson’s enthusiasm and cheeky personality reflected the airline’s promise: we don’t do ordinary.
Since then Virgin Atlantic have become the UK’s second-largest carrier, helping customers to fly and connect all around the world, with non-stop transatlantic routes including New York, Los Angeles, Hong Kong, Delhi, and Johannesburg. Plus, thanks to the joint venture with Delta, Air France, and KLM, over 350 cities across North America, Europe, and the UK have now become accessible.
Today Virgin Atlantic’s purpose is to embrace the human spirit and let it fly. This stems from our deeply rooted values - optimistic, inclusive and adventurous. Abiding by these daily ensures we remain a ‘Business for Good’, helping to develop as innovators and providing customers with unique experiences.
Turning an ordinary like into an extraordinary love is one mission, with the other being ‘Change is in the Air’ - a new sustainability programme, which sees Virgin Atlantic working with a number of charity partners and encouraging customers to offset their carbon.
So step on-board, receive a warm, personalised experience and connect with the world around you.