WYNN RESORTS
Las Vegas, NV, United States

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Educational Resources / Marketing Reports

Here are documents and articles from our partners highlight some industry studies. If you have any studies that you would like to see on this page, please contact Richard Brower at richard@iglta.org.

Gay and Lesbian Tourism: The Essential Guide for Marketing (Elsevier)
The only book to offer a comprehensive foundation of knowledge. This 176-page "how-to" book with case studies, best practices in marketing, research and terminology.
~Jeff Guaracino
CMI's Gay & Lesbian Tourism Profile Summary
Based on national population figures, the American gay and lesbian community represents a US $65 billion travel market. Updated December 2008
~Community Marketing, Inc.
LGBT Tourism Demographic Profile
Key findings from CMI’s 13th Annual LGBT Tourism Study
~Community Marketing, Inc.
 
Gay Households Cope with Falling Economy
New online study shows varied attitudes associated with gender and sexual orientation.
~Witeck-Combs Communications
 
New Gay Travel Market Research Reveals Strong Market Potential of Gay Travel Market
The latest UK market research data on gay and lesbian travel was revealed at London's WTM.
~Out Now Millivres UK Gay Market Study
 
Homosexual Travel Cut-Backs Less than Heterosexual
New online study on travel spending reveals different impacts on gay vs. non-gay consumers
~Witeck-Combs Communications
 
Gay Buying Power Projected at $712 Billion in 2008
~Witeck-Combs Communications
 
Canadian Gay Travel Market $9.4 Billion Annually
~Canadian Gay & Lesbian Chamber of Commerce
 
The Untapped German GLBT Goldmine
The German gay and lesbian community is one of the highest opportunity target groups within the travel category worldwide.
~Communigayte
 
Gay Travel Survey
Top Gay-Friendly Destinations
~Associated Press
 
Travel Industry in the Gay Market
The world of Gay & Lesbian Travel is the most diverse and mature. There are companies dedicated exclusively to gay travel marketing and business associations solely for the world of gay travel.
~Gay Market Guide 2006
 
Gay & Lesbian Canadian Travel Profile Summary
~Community Marketing, Inc.
 
 
Gay & Lesbians Likely to Book Travel Online
New national survey by Harris Interactive and Witeck-Combs Communications examines travel behaviors among gays and lesbians .
~Witeck-Combs & Harris Interactive
 
Gay & Lesbians Likely to Vacation in Cities, Overseas
New study by Harris Interactive and Witeck-Combs Communications examines personal travel among gays and lesbians.
~Witeck Combs & Harris Interactive