We offer two different types of email blasts:
Buyer/Business Email Blast: These are sent to our business members who consist of buyers. We have an estimated 2000 business members with a total of over 4,000 contacts in over 80 countries. These email blasts can be geo-targeted by country, region, or continent.
Consumer Email Blast: These are sent to our consumer database of roughly 20,000 contacts. Due to our recent consumer initiative, this number is constantly increasing. Please email us to find out current reach. Note that consumer email blasts cannot be geo-targeted.
PRICING:
Consumer Email Blast - US $995/blast
Buyer/Business Email Blast - US $1125/blast
SPECIFICATIONS:
All creative material should be received at least two (2) weeks before distribution date for proper review. IGLTA only accepts HTML files that have all necessary coding within the <body> tag, is 600 pixels wide or less and houses all images on a set server (so all <img> tags must use the http:// part of the address). No further restrictions are placed on email blasts.
To inquire about available dates, please contact marketing@iglta.org.
IGLTA receives very impressive email open and click-through rates depending on the messaging and list you are sending to. Our consumer emails receive an average 26% open rate and 4% click through rate, and our buyer emails have an average 37% open rate and a 7% click through rate. (Industry averages for open rates are 20% - 25% and click through rates are 1% - 4%.)
Banners are strategically placed on the IGLTA website (www.iglta.org or www.lgbt.travel) and solicit both a consumer and trade audience.
Click here to view the media kit
SIZES:
The following sizes are available (IAB Standards):
Wide Skyscraper: 160 x 600 pixels
Medium Rectangle: 300 x 250 pixels
STATISTICS:
Total Visits: 15,000/month
Unique Visitors: 12,000/month
Page Views: 37,805
Pages/Visit: 2.42
Avg. Visit Duration: 00:02:20
Source: Google Analytics, September 2012. Current stats available on demand.
TECHNICAL SPECIFICATIONS:
Creative material must be submitted one (1) week prior to the first day of diffusion.
BANNER FORMATS:
The following sizes are available (IAB Standards):
Wide Skyscraper: 160 x 600 pixels
Medium Rectangle: 300 x 250 pixels
Ad Server: DFP
Accepted file formats: .jpg .gif .swf
Max file size: 1MBTraffic contact:
To advertise on the IGLTA website, please contact: iglta@multiview.com
Reach 4,000 LGBT tourism industry professionals every week. Ad rates are wide and varied with options for all business sizes and price levels.
For more information, see our eNews media kit.
IGLTA staff and volunteers travel to events all over the world every week. We provide the opportunity for you to send your business' brochures to these events so we can display them whether you are able to attend or not. Some of these events are business-oriented such as ITB Berlin while others are consumer-oriented like pride festivals.
A listing of events that offer brochure distribution and ability to download forms is available on our IGLTA Booth Events page.
Pricing:
Pricing depends upon each event. Some events can be as low as USD $100. Pricing also depends on how many brochures you would like to send and how large your business is.
Specifications:
Any promotional brochure you would like to send is eligible, subject to IGLTA approval. We do not return left over brochures after the event.
